Flavours of Heritage, Heart, and Hope: Jambo Foods® Brings Choma to Aussie Tables

For Faiza Abdulgafur, food is more than just sustenance — it’s storytelling, heritage, and healing. With over two decades of entrepreneurial experience spanning East Africa and Australia, Faiza’s journey through industries like automotive, hospitality, and import/export has culminated in something deeply personal: Jambo Foods®.

Rooted in her East African and South Asian heritage, Jambo Foods® is Australia’s first East African-inspired food brand, offering a unique and soulful twist on the beloved Aussie tradition — barbecue. The brand’s standout star? The now locally-famous Choma Paste — a fusion marinade that turns any BBQ into a flavour-packed celebration.

source @jambo.foods

“I’ve always loved hosting and feeding people,” Faiza shares. “It brings me joy to see people enjoying recipes passed down from my mother and grandmother. That’s how this started — with compliments around the table.”

From those humble home gatherings, Jambo Foods® was born. More than just a food brand, it’s a movement of culture and care, introducing Australian tables to authentic East African flavours while empowering underprivileged communities. Through a dedicated partnership with non-profit Sisters 4 Sisters, 10% of all proceeds go directly to support women in need.

In Faiza’s words, “We’re here to feed your soul, honour our traditions, and uplift our sisters. One choma marinade at a time.”

As the Kenyan-Australian community continues to grow and thrive, Jambo Foods® is a proud reminder of what happens when passion meets purpose — and when culture is celebrated in every bite.

So next time you're firing up the grill, don’t forget to bring the choma. Your taste buds — and your community — will thank you.